Issue 1 · Discovery, Evaluation
Your next customer may decide before they visit you
Influence has moved upstream of the click. Your measurement hasn't followed.
Metric: AI Share of Recommendation
Beyond the Click
The customer journey is moving beyond the click.
LLMs, AI search, and agents are changing how customers discover, compare, buy, and get support. Every week, Beyond the Click explains one shift, what it means for brands, and what leaders should do next.
- One evidence-led AI customer journey shift
- One practical brand implication
- One metric to track
- Prompt audits, frameworks, and playbooks
- Clear thinking without AI hype
Written for operators making AI customer-journey decisions at growth-stage brands, enterprise CX teams, and the agencies advising both.
CMOsCX LeadersEcommerce LeadersBrand StrategistsAgency LeadersFounders
What you get every week
One shift, explained
A single AI-driven change to the customer journey, explained with evidence, not hype.
One brand implication
What the shift actually means for how your brand shows up, is understood, and is chosen.
One metric to track
A concrete way to measure whether this shift is affecting you, before it shows up in revenue.
Prompts and playbooks
Audits, frameworks, and prompts you can run yourself to see the shift in your own category.
Built for leaders who need to know what happens before the click
You don’t need another dashboard of clicks and conversions. You need to understand how AI is shaping the decision your customer makes before they ever reach a channel you control — and what to do about it.
Recent issues
View full archive →DiscoveryEvaluationPurchaseSupportLoyalty
Issue 2 · Discovery, Evaluation
AI search is not SEO with a new name
A page can rank and still fail the citation test.
Metric: Citation Coverage
Issue 3 · Evaluation, Purchase
Your product feed is speaking for the brand
AI shopping turns catalogue fields into public claims.
Metric: Agent-Ready Product Completeness
Issue 4 · Purchase
Your checkout is becoming a contract
When the page disappears, the transaction rules remain.
Metric: Checkout Rule Coverage
Issue 5 · Support, Loyalty
A resolved support question can leave the system broken
Closing the conversation is not the same as repairing the answer.
Metric: Knowledge Repair Latency
Free download
The AI-Mediated Customer Journey Audit
A practical framework for checking how your brand is discovered, described, and recommended inside AI search and LLM interfaces, before you lose the click you never knew you were missing.
Frequently asked questions
How often does Beyond the Click publish?
Weekly. One shift, one implication, one metric, every issue, no filler weeks.
Is this just AI hype?
No. Every issue is evidence-led: a concrete shift, a practical implication, and a metric you can actually track, not speculation about what AI might do someday.
Who is this for?
CMOs, CX leaders, ecommerce leaders, brand strategists, agency leaders, and founders who need to understand how AI is changing the customer journey before it shows up in their numbers.
How long does each issue take to read?
Most issues run 4-6 minutes. Every issue includes a reading time on its preview page.
Can I unsubscribe any time?
Yes, with one click from any issue. beehiiv handles delivery and unsubscribes directly.